Sebuah artikel yang menarik saya kutip dari sini The ‘O’ in Obama By Steven Heller At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. I spoke with Mr. Sender a few days after the election to discuss the evolution of his design. Steven Heller: How did you get the job of designing the Obama logo? Sol Sender: We got the job through Mode. Steve Juras, a classmate of mine from graduate school is the creative director there. They have a long-standing relationship with AKP&D Message and Media, a campaign consulting firm led by David Axelrod and David Plouffe among others. Q: Have you done other political logos in the past? A: No, we had not. Q: I have to ask, since many agencies that do political campaigns are simply “doing a job,” did you have strong feelings one way or the other for the ...