Mybothsides

Sunday, September 27, 2009

Kembali ke Dunia Nyata

Libur lebaran usai sudah. Hari ini, 28 Oktober kantor sudah mulai buka. Aktivitas bisnis akan mulai berdenyut lagi. Hari-hari yang riuh, kerjaan yang mulai hadir mengisi keseharian, order yang membanjir, deadline yang menyergap, semua itu akan mengembalikan kesadaran kita bahwa dunia nyata telah menyapa.


Setelah menyelesaikan puasa satu bulan, mengumpulkan kenangan dan kehangatan dalam silaturrahim lebaran, seharusnya itu bias menjadi bekal yang menguatkan kita untuk menjalani hari-hari baru dengan semangat baru, dengan cara-cara baru, dengan ilmu-ilmu baru. Bukannya tenggelam lagi dengan cara lama, stress yang makin parah dan kepayahan yang makin berat kita panggul.


Kejernihan untuk menatap hari-hari panjang masa depan dengan seribu problematikanya akan membuat hidup kita utuh tak pecah berkeping. Jiwa kita adlaha harta kita yang termahal, jangan korbankan hanya untuk mengejar hal-hal remeh dalam kehidupan. Jangan lagi kita pecundangi dengan kepalsuan-kepalsuan. Jangan kita biarkan ia kesepian lantaran kitra makin jauh dari cahaya kebenaran.


Berikhtiarlah sekeras mungkin untuk mencari yang lebih baik, lebih benar, lebih bersih. Jangan hanya yang lebih mudah, lebih nikmat, lebih glamour.


Hati nurani Anda tahu apa beda dari keduanya. Selamat menggapai prestasi baru lagi selepas lebaran ini, selamat menabung hal-hal baik dan sejauh mungkin berlari dari kemubadziran apalagi keharaman. Doa saya selalu untuk Anda, Allah yang Maha Memberi Petunjuk akan senantiasa menyertai. Jangan jauh-jauh dari-Nya agar ketentraman hidup terjaga…

Saturday, September 26, 2009

Teman Lama, Kisah Baru




Bertemu teman lama seolah melengkapi puzzle kehidupan kita. Yang mungkin sempat terkeping ketika kita jauh dari tempat asal, jauh dari kultur yang membesarkan kita, jauh dari mereka yang saat kita sedang tumbuh mengeja kehidupan senantiasa bersama menemani kita. Dan moment itu seringkali tiba ketika lebaran tiba, syawalan, halal bi halal.


Mengetahui prestasi apa yang dicapai kawan-kawan kecil kita dulu, bertukar cerita, me-rewind kisah lama dan menghidupkan sejarah sehingga up to date kembali: selalu mengasyikkan. Sejenak melepas beban dan memberikan variasi asupan informasi dan otak kita sehingga lebih fresh dan lebih siap saat waktunya tiba untuk menyelesaikan persoalan riil kita sehari-hari di waktu selanjutnya.


Tentu saja sambil bercermin adakah upaya kita di masa lalu telah cukup maksimal atau ternyata masih jauh dari harapan. Teman-teman lama kita menjadi cermin untuk melihat diri kita sendiri di kebeningan mata mereka. Juga sharing, saling belajar, saling mendoakan, saling mendukung dan memampukan. Atau rencana untuk membuat upaya pertemanan yang sejenak nyambung ini menjadi permanen. Ya, hal-hal besar seringkali dimulai dari sesuatu yang kecil. Setiap amal perbuatan, tumbuh pertama dari niat.


Keindahan pertemuan dan derai tawa itu akan kita bawa pulang kelak, saat mesti pulang ke habitat sehari-hari kita. Yang memang orang politik, segera menjadi politisi. Yang guru akan kembali menyapa murid-muridnya. Yang pengusaha, kembali dikejar jadual dan berlarian di bandara. Yang kyai, segera sibuk ceramah dan menyembuhkan hamba-hamba Tuhan yang sakit spiritualnya. Yang masih nganggur segera mengurung diri. 


Lalu hari baru akan segera menyapa, kita pun segera tenggelam dalam keseharian kita. Biasanya spirit untuk perbaikan masih akan tahan beberapa hari, beberapa minggu, beberapa bulan. Tapi jika tak keras hati untuk istiqomah, kita segera akan tergulung dengan kesibukan sehari-hari, seperti biasanya. Menyapa teman lama seperlunya via sms, fesbuk, email dan sebagainya: kecuali yang secara bisnis menguntungkan kita. He he he, manusia itu tempatnya khilaf dan lupa.


Tapi sudahlah, perbaikan tak bisa dimulai sekaligus dan drastis nanti mental kita akan down dan patah. Akan lebih realistis untuk menikmati saja prosesnya. Mudik – dengan segala catatan kakinya – telah menjadi budaya yang mengembalikan kita semua ke akar dari mana kita berangkat. Dari mana perjalanan panjang ini dimulai. Dan seperti juga tradisi indah yang telah hidup ribuan tahun: tak peduli berapa kali pun KTP-mu berganti, berapa rumah kau tinggali, berapa kota dan perusahaan kau singgahi selama membangun karier dan kesuksesan, kita akan selalu kembali.


Saat Tuhan memanggil kita untuk pulang, tempat terbaik mengistirahatkan jasad kita adalah di kampung halaman. Di tempat dimana kita memulai segala sesuatunya. Dari titik nol kita akan kembali ke titik nol.


Tuesday, September 15, 2009

Successfully Selling Fresh Ideas with Petakumpet



By: Restituta Ajeng Arjanti

Becoming a creative person, according to Arief Budiman, is not a difficult thing. “If everyday we want to think differently, it means we're creative,” he said when contacted by QBHeadlines.com via telephone, Wednesday (29/10). The man born in Rembang, March 21, 1975, is one of creative people who initiated Petakumpet/Hideandseek, a company in advertising sector that has frequently receive advertising awards.
Becoming a commander of Petakumpet Creative Network business since 1999, there's one dream that Arief longs for. The Managing Director of Petakumpet wants to make his company to be “the most creative company in the world” and covered in international business magazine, Fortune Magazine.

Creative Agency
The company whose name, according to Arief, was taken randomly positions itself as a creative bridge between clients and various media, either printed, audio, visual, or audiovisual. What they sell is fresh ideas. The main business of the company is in advertising sector. Several services that they provide among others are campaign and promotion making, company logo, and branding.
Petakumpet was started from a community with the same name, founded in 1995 by student group from Visual Communication Design, Faculty of Fine Art, Indonesian Art Institute in Yogyakarta, class '94. Their basecamp at that time was in Pakuncen area, Yogyakarta. In 1999, Arief started to focus in bringing Petakumpet to business route, up until now.
The creative company often receives advertising awards. As an example, Cakram Award in 2007 for The Best Print Ad category, Dji Sam Soe Award in 2006 as 1 of 9 best Small Medium Businesses in Indonesia, and The Most Creative Agency award in Pinasthika Ad Festival year 2003, 2005, and 2006.
Currently, with 30 human resources, the company that started from a community can embrace big clients, such as holding company for Djarum Super, Djarum Black, and LA Lights brand; Kedaulatan Rakyat Group, Yogyakarta branch of Indonesian Advertisement Company Association, and PT Angkasapura I Yogyakarta.

Arief's Version of Creativity
Thanks to his ability in creating fresh ideas, Arief was twice chosen to be a finalist for International Young Creative Entrepeneur of The Year (IYCEY), in 2006 and 2007. He himself has tips to brush creativity. “Being different is a life stance. If everyday we think differently, that means we're creative,” he said. Finding a way to make something better, according to him, is a process to make something to be more creative.
Arief made an analogy for creative people, saying that if they're thrown by rocks, they can transform the rocks into a beautiful monument. It means, creative is an ability to transform troubles into opportunities.
For him, in advertising world, creativity becomes the most important thing, even more important than technology. “Technology is important, but not the most important thing. The most important thing is creative thoughts instead. Technology and internet support creativity. But technology itself can't create fresh ideas,” he elaborated.
His experiences in creative business was poured by Arief in a book titled “Jualan Ide Segar/Selling Fresh Ideas”. Through the book, he wanted to show how to transfer creativity into something with business value.

Smart Advertisements
In making advertisements, said Arief, request or brief from the client becomes an important point that should be noticed―what are the client's problems, their wishes, and what is the solution. “We have to be able to give creative approach for client's request,” he said.
If we take a look, in this country, advertisements tend to spoon-feed consumers with narrative oral advertisements compared to “smart” advertisements that invite people to think. On that, Arief thought, the reason is more because producers and advertising agencies are not brave enough yet to take risks in communicating with their consumers using a new way.
“What makes an advertising becomes smart is actually how it's conveyed. I see that many of Petakumpet's clients themselves are more successful with smart advertisements,” he elaborated.

Advertising in Crisis Period
The man who once taken the wrong course in Faculty of Agriculture, Gadjah Mada University in 1994 sees the current economic situation with its crisis as a good opportunity instead to advertise. “Crisis condition reduces competition in advertising world instead. Society can also see, only the good brands can keep advertising in crisis period,” said Arief.
According to his judgment, only companies who are very established would still care to advertise their products in crisis times. “In 2009, advertising will definitely progress. Only in a different way, and probably with smaller budgets,” Arief explained. He himself is very optimistic with the development of creative industry in the nation. “I'm very optimistic, not only in Indonesia, but also in any country.”

Source here